A Great Day In is a music festival showcasing local musicians and artisans, currently taking place in Boston. Yazi Ferrufino, a Boston native and concert photographer, founded this festival with a dream of an inclusive space for emerging musicians to share their art with their community. Before A Great Day in Boston, there was A Great Day in Harlem. In 1958, young photographer Art Kane called all of the jazz greats of the time to come together and take a photograph. He expected maybe ten or twenty to show up, but fifty-seven of his jazz idols all came together for this photograph.It was a raucus reunion for many, and an exciting introduction for others.It involved the community as well, including the line of neighborhood kids sitting in front. This image represents community, inclusivity, and artistry through the power of photography. The iconic talent in this photo has its roots on these stairs on a front porch in Harlem. We hope to create this community once more, allowing artists to rise and share their work with their communities. We want this to be accessible to all-easy to access, low cost, and a variety of genres for all different music listeners. AGDI has the ability to expand and move to different cities, countries, communities.
inclusivity, community, artistry A Great Day in Harlem, image taken by Art Kane in 1958. Jazz musicians standing and sitting on a porch in Harlem New York.
Using the principles outlined above, and inspiration drawn from the record covers of the Jazz artists in “A Great Day in Harlem”, a bold, adaptable, and accessible brand was developed, with inclusivity at its core. HALYARD DISPLAY BOLD SLAB TYPEFACE MADE BY DARDEN STUDIOS, A BLACK TYPE FOUNDRY. News Gothic Std Medium Sans Serif typically used on Bluenote record covers, the label that represented the majority of the artists in “A Great Day in Harlem”. Clean, legible, adaptable. COLOR PALETTE Simple black & white for overarching brand, an homage to black and white photography in the original image. Different select colors for each city the festival travels to, representing the uniqueness of their creative community. LOGOMARK: AGDI acronym, the G and D forming a circle to suggest a community, with a gap at the bottom to let new people in. The I turns into a bracket, which expands and opens the mark to the inclusion of new spaces. In its circular form, the mark looks like a record, another tie back to its roots.
Hand illustrated icons break up the rigidity of the geometric brand and bring some playfulness and personality to applications. These icons can be reinterpreted to include new artists, the brand is a framework for inclusion of outside artists and creatives. One of the most important icons is the staircase. This represents the porch that the musicians in “A Great Day in Harlem” stood on, a space for them to create and collaborate above the streets of Harlem. This icon is used in environmental design for various venues, as a decorative element, and on various merch designs. It sparks conversation and invited people in.
Icons
AGDI instagram mobile screen and a map of a venue floor plan in AGDI Boston Branding
merchandise with AGDI branding including tickets, hoodies, matches, shirts, and bracelets